Written by Sam Mirto, Director of Coffee   The specialty coffee industry continues to gain market share against the macro roasters of the world. Whether this is a result of a shift in ethos among the masses and representative of the food and beverage industry as a whole, or a movement that is specific to the coffee industry is up for debate, but no one can deny that people are more willing to pay for quality and sustainability these days. The validity of this movement is even evidenced by “macro” producers putting out ad campaigns that claim prowess for their...