Ferris Coffee & Nut Co. Brews Up Partnership as Official Coffee of The Detroit Lions

The Detroit Lions have named Ferris Coffee as the Official Coffee of the Detroit Lions, energizing both football and coffee enthusiasts alike. Ferris Coffee & Nut Co., a beloved Michigan-based coffee and nut roastery since 1924, is proud to announce its exciting new multi-year partnership as the Official Coffee of The Detroit Lions.

“Sharing good food and beverage goes hand in hand with watching our favorite sporting events, so partnering with the Detroit Lions is an amazing opportunity to share our passion with a greater audience,” said Sam Mirto, President of Ferris Coffee & Nut Co. “This partnership aligns two family-owned organizations that value hard work, determination, and progress while creating lasting memories for the people of Michigan, and we’re beyond excited to discover what we can accomplish together!”

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This partnership brings together two iconic Michigan brands, each deeply rooted in tradition, quality, and community. By joining forces, Ferris Coffee & Nut Co. and The Detroit Lions aim to elevate the game-day experience for fans and foster a stronger sense of Michigan pride throughout the state.

"It's humbling to earn the recognition as a trusted coffee partner from the Lions organization. We approach our business with the same passion and grit as they do on the field. Now as fans gear up for an exciting season, Ferris Coffee will be there to fuel their game day,” said Ferris Coffee & Nut Co’s Director of Marketing, Sarah Eyk.

As part of the partnership, fans attending games at Ford Field can now enjoy Ferris Coffee’s freshly brewed coffee at concessions, enhancing their game-day experience by fueling Lions fans with quality coffee throughout the game.

"We are excited to partner with Ferris Coffee to bring their coffee products to our fans at Ford Field this upcoming season," said Detroit Lions Vice President of Partnerships Mace Aluia. "It is always a source of pride to partner with local brands, and significantly, brands throughout the state so we can represent the entirety of Michigan as our team does."

To celebrate their partnership, Ferris Coffee will launch a co-branded, Lions-themed coffee blend named Honolulu Brew. Set to release at the start of the 2024 season, this special blend will be available in retail and grocery stores throughout Michigan. Additionally, a limited-edition version of Honolulu Brew, packaged in a collector's tin, is available for pre-order now at ferriscoffee.com.

For more information about Ferris Coffee & Nut Co., their partnership with The Detroit Lions, and to stay updated on the coffee release and other promotions, visit ferriscoffee.com/lions.